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  • Chargeback 101: Credit Card Chargebacks Explained

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Chargeback 101: Credit Card Chargebacks Explained
Posted on: Nov 17
Filed under business advice

Arguments with customers are no fun. This is especially true when it comes to chargebacks. Below, we'll walk through the basics of the chargebacks process, what usually causes them, andthe steps you can take to prevent chargebacks from happening.

What Is a Chargeback?

A chargeback happens when a customer arguments a charge from your business and asks thecard issuer to reverse it. Credit card chargebacks are meant to protect people (who use a product or service) from unauthorized transactions but they can mean big headaches for businesses.
When a chargeback happens, the argumentd money is held from the business until the cardissuer works things out and decides what to do. Unfortunately, this can be a complicated andtime-using/eating/drinking process involving a lot of paperwork and (paperwork that proves or supports something). If you sell with Square, you can rest a little easier about chargebacks. Wecover all (able to be picked/able to participate) chargebacks, up to $250 a month--free. Learnmore about Square's Chargeback Protection.

Does Square Have Chargeback Fees?

No, Square doesn't have any chargeback fees. Interestingly, every other payment processor haseither chargeback fees, hold processing fees, or both. Square doesn't charge either.

In fact, most other major payment processors charge a non-refundable fee ranging from $15 to$25 the moment a customer starts the chargeback, (without any concern about/having nothing to do with) result. Also, if it's proven that the (person who sells things) was at fault, manycompanies will also charge the (person who sells things) its standard payment processing fees. Square is the only major payment provider that doesn't charge chargeback fees--ever. And if youlose your chargeback, we won't ask you to refund our standard processing fees for thetransaction.

The Chargeback Process Explained

Generally speaking, the chargeback process can differ between payment processors and itusually/(in the past) takes between 60-90 days to resolve. Here at Square we use our private (or unique) machine learning models to (describe a possible future event), and stop, manyfake/illegal (because of lying and stealing) transactions before they happen. We also keep youinformed of the status of your chargeback via convenient in-app alerts in your SquareDashboard.

For educational purposes, here is a summary of the general chargeback process with most majorprocessors:

Step 1: An (instance of buying something for money) happens - All chargebacks start with acustomer making an (instance of buying something for money), either in-person, in-app, oronline.
Step 2: Customer starts the chargeback - After the customer reviews their credit card statementat the end of the month, they may (see/hear/become aware of) a charge they didn't approve. Thecustomer then contacts their credit card company (known as the issuing bank) asking to (ask lots of questions about/try to find the truth about) the charge in question
Step 3: Issuing bank reaches out to the (person who sells things)'s bank - Once a customer startsthe chargeback process, the customer's bank will reach out to the (person who sells things)'s bank asking them to provide proof that the customer (bought something for money) products (that are bought and sold) or services. This can include things like: invoices, receipts, proof ofdelivery--or anything else the (person who sells things) has to prove that the (instance of buying something for money) was valid.
Step 4: Decision time - After looking at (again) all the proof given by the (person who sells things)'s bank, the cardholder's bank must decide whether or not the (instance of buying something for money) was actually valid.
Step 5: Customer is (based on knowledge and learning) - At this point, the customer must acceptthe proof given by the buying (and owning) bank and either pay for the products (that are bought and sold), or continue to argue against the (instance of buying something for money) and begin aprocess known as legal hearing. If the buying (and owning) bank decides/figures out the (instance of buying something for money) was not valid, then the cardholder (customer) will get a refundfor the transaction. But not to worry--if you're a Square seller and the chargeback is coveredunder Chargeback Protection, then Square will cover the costs of the chargeback on your behalf.
Step 6: Legal hearing - If the issuing bank and (person who sells things) bank do not come to anagreement, as a last resort they'll enter what's called the legal hearing process. The legal hearingprocess is goverted by the issuing credit card company, and their decision is completely and totally final. The credit card company (Visa, American Express, etc.) will review the proof given bythe parties and will have the last word on who must pay for the charges. If a (person who sells things) loses the legal hearing process, they may choose to look (for) access to help andrepayment in a court of law, at their own expense.

Credit Card Chargebacks: Some Common Causes

Here are some of the most common chargeback guilty people (or things):

1) Fake/illegal (because of lying and stealing) transactions

If someone sees a charge from your business but never bought anything from you, it could meanthat there's illegal dishonesty/stealing (by lying) at play. This will likely start (trouble) achargeback. To protect your business from this type of chargeback, it's a good idea to have apoint of sale (POS) that can accept chip cards and contactless payments like Apple Pay, which arethe most secure ways to pay. This is especially important because of the (related to something you owe) shift (which went into effect in October 2015). If your business isn't set up to acceptchip cards, you could now be on the hook for certain types of fake/illegal (because of lying and stealing) transactions (whereas (before that/before now) the banks ate this cost). Read more inour Guide to the EMV (something you owe/something you're responsible for/disadvantage) Shift.

2) Shipping problems

If a customer never received an item in the mail, that could land you a chargeback. To preventthis situation, make sure you have an efficient shipping system in place with watching and following numbers at the ready.

3) Technical problems

If your website isn't working properly, or customers fumbled something in the checkout process(user error), they may have been (without any advance planning) charged for something theydidn't intend to buy. Be sure to (combine different things together so they work as one unit) arespectable POS and (buying things online) system that has an easy-to-travel safely throughcheckout process.

4) Credit not processed

Another common reason for chargebacks is an accident (or confusion) during the return or creditprocess. That is, customers return something expecting a refund and don't see that credit in theirbank account right away. To help avoid this, make sure you have a reliable system in place forhandling returns and credits. Also make a point to clearly state your returns or cancellation policyto customers when they're buying or returning something. That way everyone is on the samepage.

5) Problems with items

Sometimes customers issue a chargeback if they're dissatisfied with a product or service for onereason or another. Chargebacks for professional services can be the hardest to judge for thisreason, as the quality of a service is widely (open to opinion and judging; not black-and-white). The solution to this one is simple: Run a great business that puts in order of importance qualityand customer experience.

6) Unrecognizable business name

One of the most common reasons for chargebacks is billing clients with an unrecognizablebusiness name. Let's say your business sells coffee and bagels. Your shop is called "San FranciscoBakeshop," but your business' name is registered as S.F.B. Businesses/projects. When customerssee a mysterious charge by S.F.B. Businesses/projects, customers may accidentally start achargeback for what they believe was a fake/illegal (because of lying and stealing) (instance of buying something for money). Avoid customer confusion by having clear, consistentcalling/labeling.

7) Customer saw an almost the same product for cheaper in other places

Some chargebacks happen well after (instance of buying something for money), when thecustomer sees an almost the same or identical product at a lower-priced price in other places. Toavoid this kind of chargeback, think about/believe offering a "grace period" or pricechanges/recalculations if you often sell brand name retail products (that are bought and sold).

If you sell with Square and are dealing with a chargeback, we're here to help. Square ChargebackProtection excuses you from (responsibility for/blame for) payment arguments, up to a total of$250 a month. All you have to do is provide us with some basic information (related to/looking at/thinking about) the payment in question, so we can fight the argument on your behalf. Whichmeans you're covered -- no matter how it's resolved.

The EMV Liability Shift and Chargebacks

In what is known as the “liability shift,” on October 1, 2015 the nation changed how banks and processing networks handled certain types of credit card fraud. Businesses that swiped cards with EMV chips rather than “dipping” them in an EMV card reader could now be held liable for fraudulent transactions. The liability shift may have caused a striking rise in chargeback abuse for card-present transactions, with some merchant service providers seeing as much as a 50% increase in EMV-related chargebacks. Some experts speculate this could be because consumers recognize that for merchants who don’t process chip cards, the merchant is technically liable for any fraud that can occur after “swiping” a card with a chip. That’s why it’s more important than ever to process EMV chip cards with a EMV payments terminal like the Square contactless and chip reader.

How to Prevent Chargebacks

Although there's no (promised that something will definitely happen or that something will definitely work as described) way to prevent chargebacks, (people who sell things) can take somesteps to prevent some kinds of chargebacks from happening. This includes:

If possible, always try to get a customer signature for in-person (instances of buying things for money). Require a valid government-issued IDs before every credit card (instance of buying something for money), and keep proof of all credit card orders.
Have a clear, easy-to-understand return policy.
Have an (able to be known because of previous knowledge) business name on credit cardstatements.
Use a delivery service that needs/demands signature upon (the act of reaching a destination).
Train workers on best practices for card-present and card-not-present transactions.
If you're taking online orders, be sure to use a payment gateway or online payment processorthat (checks for truth/proves true) the AVS on file for the card being used.
(in a way that's close to the truth or true number) describe items. Customers who receive itemsthat are not as described have valid grounds for a chargeback.
Responding to customer service issues quickly and nicely.
Remember: If you do get hit with a chargeback, it's important to respond to your bank orpayment processor quickly. Many banks will simply process the chargeback for the customer if a(person who sells things) does not respond in the given out/set aside time.

Square Protects Sellers from Chargeback Illegal dishonesty/stealing (by lying)

FAQ:

  • What’s the difference between chargebacks vs refunds?
  • What is a chargeback fee or chargeback settlement fee?
  • Is there a chargeback time limit?
  • Are debit card chargebacks handled in the same way?
  • How do I write a chargeback rebuttal letter?
What’s the difference between chargebacks vs. refunds?

A refund is a transaction started by the (person who sells things), repaying a customer who isdissatisfied with the products (that are bought and sold) or service (bought something for money). A chargeback is an argument started by a customer, usually for a fake/illegal (because of lying and stealing) transaction. In a chargeback, the transaction is reversed and money isreturned to the customer by the (person who sells things)'s bank.

What is a chargeback fee or chargeback settlement fee?

A chargeback fee, or chargeback settlement fee, is an added fee your credit card processingcompany may charge you in addition to the reversed money, if they find you at-fault for achargeback. Many payment processing companies may prevent you from accepting credit cardscompletely if you have an unusual amount of chargebacks on your account.

Remember: Square never charges any chargeback fees. If your customer starts a chargeback, ourdisputes team will fight on your behalf. We cover all (able to be picked/able to participate)chargebacks, up to $250 a month.

Is there a chargeback time limit?

Most buying (and owning) banks put a timeframe on when customers can start a chargeback foran (instance of buying something for money). This ranges anywhere from roughly 60 to 90 daysafter (instance of buying something for money). Chargeback time limits change/differ widelydepending on the issuing bank, and the chargeback code or reason. Check with the issuing banksto decide/figure out what time limits may apply to you.

Are debit card chargebacks handled in the same way?

Generally speaking, debit card chargebacks are harder for cardholders to argue. If the debittransaction was processed as credit (with a signature) then the chargeback process is just likeother chargeback processes. But if the debit card transaction was approved by PIN, card holdershave a smaller window in which illegal dishonesty/stealing (by lying) protection is available. Card-present debit transaction are carefully thought about/believed one of the safest for (people who sell things), which is why debit card transactions tend to be cheaper for (people who sell things)to process also.

How do I write a chargeback rebuttal letter?

If you're a (person who sells things) who's been charged with a fake/illegal (because of lying and stealing) chargeback, you may want to start the chargeback representment process. In additionto providing proof of (instance of buying something for money) and products (that are bought and sold) delivered to the customer specified, you'll also need to write a chargeback argumentletter to the buying (and owning) bank. Before starting your letter, be sure to look up thechargeback reason code (listed below), and provide forcing/forceful/interesting proof of (instance of buying something for money).

In your chargeback argument letter, you may want to include:

Receipts or invoices
Proof of delivery confirmation, especially with signature
Proof that the item was acceptable (the customer used the item, didn't complain upon delivery, etc.)
The correct recording and delivery of the customer's CVC or AVS
The good news is, if you sell with Square, you never need to worry about writing chargebackargument letters, but we do ask our sellers to address their customer's claim quickly in theInformation Request Form that we email for every argument. We then use that information toplan a forcing/forceful/interesting argument letter on your behalf. With Square, sellers can resteasy about silly and unimportant/not serious (in a disrespecful or inappropriate way)chargebacks and time using/eating/drinking paperwork. Even if you lose your case, all qualifiedchargebacks less than $250 a month are covered under our Chargeback Protection policy.

Chargeback Reason Codes

  • For American Express
  • For Visa
  • For Mastercards
Chargeback Reason Codes List for American Express
Chargeback Code Authorization Errors
A01 Charge Amount Exceeds Authorization Amount
A02 No Valid Authorization
A08 Authorization Approval Expired
Chargeback Code Type: Fraud
F10* Missing Imprint
F14* Missing Signature
F22 Expired or Not Yet Valid Card
F24* No Card Member Authorization
F29 Card Not Present
Chargeback Code Type: Card Member Dispute
C02 Credit (or Partial Credit) Not Processed
C04 Goods/Services Returned or Refused
C05 Goods/Services Cancelled
C08 Goods/Services Not Received
C14 Paid by Other Means
C18 “No Show” or CARDeposit Cancelled
C28 Cancelled Recurring Billing
C31 Goods/Services Not as Described
C32 Goods/Services Damaged or Defective
M10 Vehicle Rental – Capital Damages
M49 Vehicle Rental – Theft or Loss of Use
Chargeback Code Type: Processing Error
P01 Unassigned Card Number
P03 Credit Processed as Charge
P04 Charge Processed as Credit
P05 Incorrect Charge Amount
P07 Late Submission
P08 Duplicate Charge
P22 Nonmatching Card Number
P23 Currency Discrepancy
Chargeback Code Type: Inquiry Related Chargeback
R03* Insufficient Reply
R13* No Reply
M01* Chargeback Authorization
Code Type: Chargeback Programs
FR2 Fraud Full Recourse Program
FR4 Immediate Chargeback Program
FR6 Partial Immediate Chargeback Program

*These American Express chargeback codes require an inquiry first.
Retrieved on 5/26/2016 from AmericanExpress.

Chargeback Reason Codes List for Visa
Chargeback Code Chargeback Reason
30 Services Not Provided or Merchandise Not Received
41 Cancelled Recurring Transaction
53 Not as Described or Defective Merchandise
57 Fraudulent Multiple Transactions
62 Counterfeit Transaction
71 Declined Authorization
72 No Authorization
73 Expired Card
74 Late Presentment
75 Transaction Not Recognized
76 Incorrect Currency or Transaction Code or DomesticTransaction Processing Violation
77 Non-Matching Account Number
80 Incorrect Transaction Amount or Account Number
81 Fraud—Card-Present Environment
82 Duplicate Processing
83 Fraud—Card-Absent Environment
85 Credit Not Processed
86 Paid by Other Means

Visa chargeback reason codes retrieved from Visa.com on 5/26/2016.

Detailed Chargebacks Reason Codes List for Mastercard

Mastercard chargeback codes fall in to four categories:

  • Authorization
  • Cardholder disputes
  • Fraud
  • Point-of-interaction error
Chargeback Reason Codes List for Mastercard
Chargeback Code Chargeback Reason
4801 Requested Transaction Data Not Received
4802 Requested / Required Information Illegible or Missing
4807 Warning Bulletin File
4808 Requested / Required Authorization Not Obtained
4812 Account Number Not on File
4831 Transaction Amount Differs
4834 Duplicate Processing
4835 Card Not Valid or Expired
4837 No Cardholder Authorization
4840 Fraudulent Processing of Transaction
4841 Canceled Recurring Transaction
4842 Late Presentment
4846 Correct Transaction Currency Code Not Provided
4847 Requested / Required Authorization Not Obtained and Fraudulent Transaction
4849 Questionable Merchant Activity
4850 Credit Posted as Purchase
4853 Cardholder Dispute – Defective / Not As Described
4854 Cardholder Dispute – Not Elsewhere Classified (U.S. Region Only)
4855 Non-receipt of Merchandise
4857 Card-Activated Telephone Transaction
4859 Services Not Rendered
4860 Credit Not Processed
4862 Counterfeit Transaction Magnetic Stripe POS Fraud
4863 Cardholder Does Not Recognize – Potential Fraud
4870 Chip Liability Shift
4871 Chip / PIN Liability Shift

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